TONE OF VOICE STRATEGY
Define your brand’s voice, before you write a word.
Most companies jump straight to writing - a new website, their social media page - without ever sitting down to decide how they actually want their brand to sound in English. The result? Guesswork and inconsistency.
I can help you build the strategic foundation for a clear, documented decision-making framework: who you are in English, what you sound like, what you’d NEVER say and why, so that you always know what “on-brand” actually means.
It doesn’t matter whether you’re a UK brand, or a brand from Italy, France or Spain - my cultural appreciation and linguistic expertise means my approach is always sensitive to your needs.
Discovery & audit
Understanding your brand as it exists today - your values, your positioning, how you currently communicate, and where the gaps are.
Tone-of-voice framework
Defining personality traits, vocabulary guidelines and clear do/don’t principles that everyone within your brand ecosystem can apply.
Cultural & linguistic positioning
Delving into how your brand’s personality translates into English-language markets, and what needs to shift to land naturally.
Strategic reference document
The single source of truth your team, freelancers and agencies can use to keep every piece of English communication consistent.
“Rebecca and I complete each other perfectly linguistically speaking. She is the FR>EN translator I recommend to my clients when needed and the colleague I check with whenever I have a doubt.”
EMMA TROUDE-BEHEREGARAY, EN>FR TRANSLATOR“Working with Rebecca is truly a pleasure. Collaborating with her to strategize new projects is natural, thanks to her flexibility and expertise.”
SILVIA GHIAZZA, STAR7“Rebecca has translated, edited and revised texts in a variety of fields including medical, marketing, financial and life sciences. She replies promptly to job requests and is a professional and reliable linguist.”
ALLISON SPANGLER, STB